Event logistics
Meet here
[MEETING SPOT, e.g. credential booth at Gate 6]
Activation space
[CONFIRM: inside the gates or on adjacent property]
Getting there
By transit: Subway 4, B or D to 161 St–Yankee Stadium, or Metro-North to Yankees–E 153 St.
By car: Park in the stadium-area garages off the Major Deegan (I-87) and reserve ahead. Game-day traffic and crowds are heavy either way, so leave extra time.
Credentials
[CREDENTIAL PICKUP DETAILS]
What to wear
[UNIFORM DETAILS, same at every game] · Bring layers for a cold night game
Game day timeline
Meet
[TIME] ET
Meet at the meeting spot
Build
[TIME] to [TIME] ET (1.5 hrs)
Set up the full footprint (1.5 hours)
Live
[START] to [END] ET
Activation open to fans
Pitch
[TIME] ET
First pitch
Break
[TIME or game moment, e.g. end of the 7th inning]
Breakdown and repack the kit
Recap
Within 24 hours
Market manager submits the event recap
Your team
Brand ambassadors
[FIRST LAST] · [PHONE]
[FIRST LAST] · [PHONE]
[FIRST LAST] · [PHONE]
Backup: [FIRST LAST] · [PHONE]
Event contacts
Stadium contact: [NAME] · [PHONE]
Program ops: [NAME] · [PHONE]
Brand talking points
Every park
1
Official partner
Ford is the Official Automotive Partner of Major League Baseball.
2
The connection
Ford and baseball share a legacy of tradition, community, capability, and bringing people together.
3
Start the conversation
“Which Ford would you take home?”
4
The opportunity
Enter the Drive Them Home Sweepstakes for a chance to win World Series tickets and select Ford vehicles.
5
Call to action
“Scan. Enter. You Could Win a New 2026 Ford Vehicle.”
6
Spin to win
Once entered, guests can spin the Bronco tire for a chance to win one of our prizes.
Do not
[Topics to avoid: pricing, competitors, anything not approved by Ford]
Activation elements
20 x 10 footprint
Backdrop along the back 20 ft. Prize wheel front and center. Premiums table to one side so lines do not block the walkway.
View layout diagramPremiums
Count what goes out and log it in the recap so the premium tracker stays accurate.
Ford Vehicle
When on site
[Dealer contact, placement and vehicle rules]
Downloads
Save these to your phone before game day. Stadium signal gets weak once the crowd arrives.
Download this run of show (PDF)